In today's fast-paced media landscape, TV news remains a powerful platform for reaching audiences. However, the rise of digital channels has shifted viewer behaviors. To effectively engage with contemporary viewers, TV news outlets must implement innovative advertising strategies that seamlessly integrate traditional television with digital feature

Mumbai's lifeline, the local train network, is more than just a mode of transport; it's a thriving advertising arena. With millions traveling daily, these packed carriages offer businesses an unparalleled opportunity to reach their target audience. From eye-catching billboards to innovative strategies, advertisers are exploiting the unique context